- Former SIE Worldwide Studios boss says the current AAA model is unsustainable.
- Shawn Layden calls for developers to reevaluate the 50 to 60-hour gameplay standard to curb development costs.
- The executive believes that the biggest hurdle to sustainability is the retail cost of games.
Former PlayStation executive Shawn Layden reckons the biggest hurdle to a sustainable AAA model is the immovable pricing of games.
Unsustainable AAA Model
Speaking during this year’s digital edition of the Gamelab Live conference, Layden notes that game development costs have increased exponentially, but the retail price of games has remained lodged at $59.99 for the better part of 25 years.
Layden harks back to the days when a $1 million budget sufficed to bring to market the industry’s biggest releases. Nowadays, budgets for AAA release quickly balloon to sums anywhere from $80 to $150 million.